New Normal Connections: Defying Cultural Disruptions and Social Distancing

The key to business survival is being agile and knowing what adjustments are needed, where to adjust and how to adjust. In a world of cultural disruptions and social distancing, companies had to revisit how they do business and connect with their audience. This session will discuss cultural norms relevant in today’s marketplace, understand recent marketing and communication trends, pitfalls to avoid, and successful strategies businesses have used to connect and expand their reach effectively.