Eric Thomas is a Brand Strategist and Senior Partner at Detroit-based Saga. During his nearly decade-long career, he has worked with hundreds of businesses and organizations to help them develop their brands and find their voice through Brand Storytelling.
While seeking broader opportunities to help businesses understand storytelling, his blog on LinkedIn has experienced tremendous success. In under a year his writing has been viewed over 2.1 million times and been republished across the globe; his most viewed article to date, “How to make Millennials hate you, The Pepsi Way” (550,000) dissected the controversial commercial fueling conversation around conscious marketing. His famed, “Why I Hate Detroit article (134,516)” sparked heavy discussion around the world of Detroit’s real reality.
The growth of Saga has turned a new page in his entrepreneurial success. The entrepreneur has added a new chapter to his brand, serving as a storytelling expert, speaking at nationally recognized conferences including IDSA Design Conference and TEDxDetroit as well as a host of Detroit events and workshops. His knowledge has also landed him as an inductee with Crain’s Detroit Business “Twenty in their 20s.” (2016), Michigan Chronicle’s 40 in their 40s (2017) and along with The Spirit of Detroit award (2017).