Crystal L. Carter

Founder & Creative Director
Make It Pretty Today

Session: Wine Down Networking Reception

Crystal L. Carter is the Founder & Creative Director of Make It Pretty Today. As a healthcare professional for over 20 years, entrepreneurship was never the plan; that was until COVID-19 showed up. The Make It Pretty Today brand was founded in April 2020 and has three branches: Make It Pretty Mobile Nails & Concierge, Make It Pretty Cooking, and Make It Pretty Home Decor. The brand’s branches focus on the numerous facets of healing that helped its founder find the joy and “pretty” through all of the curve-balls thrown by the COVID pandemic.

“Find your pretty…”

Crystal L. Carter is the Founder & Creative Director of Make It Pretty Today. As a healthcare professional for over 20 years, entrepreneurship was never the plan; that was until COVID-19 showed up. Thrust into working full-time in her corporate role from home, Crystal went from leading daily in-person meetings with her colleagues to sitting idly in her home office, eyes glued to the computer monitor. A mother as well, Mrs. Carter was also watching her teenage son experience the challenges of virtual learning and found it painful to watch the extremely active and outgoing high schooler experience tremendous hurdles. Because she couldn’t grasp the negative impact of COVID, or remove the daily stressors, she found herself feeling depressed and defeated. She began looking for ways to find beauty in the new hand that was dealt with and yearned for a positive outlet in which to express herself. A Louisiana-born southern bell, Crystal poured love into each meal that was prepared for her family, and cooking would become therapy and rejuvenation. She was also able to find comfort in decorating the family home, while also creating a platform for others to create self-care and healing. It was through these channels, she would find passion as an entrepreneur.

The Make It Pretty Today brand was founded in April 2020 and has three branches: 1) Make it Pretty Mobile Nails & Concierge (servicing Houston and surrounding areas); 2) Make It Pretty Cooking (launched in October2020) and 3) Make It Pretty Home Decor (to be launched in the fall of 2021).The brand’s branches focus on the numerous facets of healing that helped its founder find the joy and “pretty” through all of the curve balls thrown by the pandemic. Through Make It Pretty Mobile Nails & Concierge, clients are able to receive the self-care they deserve,without the fear of sacrificing their safety. Make It Pretty Nails is a luxury mobile nail service, based in the beautiful city of Houston. They service clients while bringing the nail salon experience to the comfort of their home. Make It Pretty Cooking is the second branch of Make It Pretty Today, where they host virtual cooking courses for events of any style. Whether an at-home chef or a CEO looking for team-building activities for their employees, MIP cooking has created an avenue to merge Crystal’s passion for working in her corporate role and her joy of preparing home-cooked meals. Make It Pretty cooking has expanded to include a team of professional chefs and bakers, where they recently began teaching cake decorating techniques. Lastly, influenced by her love of home décor, Make It Pretty Home will launch in the fall of 2021, where a team of interior designers will mobilize to create comfortable and sophisticated spaces that reflect their clients’ lives.

Collectively, the Make It Pretty Brand has created jobs for others who suffered job losses due to COVID. While nail salons and restaurants were closing, Make It Pretty today was able to create a platform for professional nail technicians and restaurant chefs to do what they love each day without skipping a beat. The new CEO will continue to expand her team and has no plans of slowing down anytime soon. Mrs. Carter is a native of Baton Rouge, Louisiana, and a graduate of Louisiana State University, with a BS degree in Business Management. She serves currently as a healthcare professional with the world’s number one cancer center. Crystal is a member of the American Management Association, Texas Wall Street Women,National Association of Professional Women, and the American College of Health Care Executives. She is married to Dr. Sterling Carter and they are proud parents of their son, Garry. In her spare time, Mrs. Carter enjoys traveling, cooking, and creating charcuterie boards.